文档介绍：汽车营销论文英文文献
Last revision on 21 December 2020
Foreign automobile marketing mode rare reference to the research for the
Automobile Marketing Models” (2004) proposed： the current mode of the
automobile marketing mode, and also rare • After the existing data collection and found that foreign automobile marketing mode of literature concentrate on franchising (4S monopoly) in the field • John S Kiff (2000) view is that the car manufacturers, franchise model represents a low input, low-risk and control channel for the market • Franchise mode on the car because franchisees have many requirements, such as the minimum level of sales and service capabilities • Car manufacturers do not need to sell part of investment capital and management, these tasks borne by the dealer , Johny K Johansson McCrane / shaker (1998) that the franchise model is the most important features of manufacturers and distributors from the ,'zero-sum :race“ into a mutually supportive relationship between the 〃win-win〃 relationship , Abell, Mark (1993) found that consumers store to buy a car through the license, especially high-end cars, not only the purchase of the product itself, but more importantly a symbol of status, peer recognition and the reality of man s spirit so that if The expensive high-end cars with poor car market crowded together on the show, will greatly reduce the value of the former • On a