文档介绍：婚庆公司策划书
摘要
婚庆行业是一种古老而新生行业，从诞生到发展经历了几千年变化，而当代意义上婚庆业进入中华人民共和国还不到，国内婚庆行业与国际接轨只有短短5—年时间，但日趋成熟消费环境以及消费者追求个性化服务需要，赋予了婚庆行业新生命力。当前，国内婚庆市场上涌现出众多婚庆品牌，形象变化可以吸引人们眼光，但大多数店没有实质性变化，提供也只是普通庆典服务，没有接触过最新最潮流度婚庆典礼策划。随着人们观念变化，陈旧婚礼套路和服务已逐渐被新式婚礼所代替。在不断吸取国外先进婚礼文化同步，结合国内国情出发，制定了公司发展战略。公司定义为新式婚礼服务，需求初期在中部发展都市郑州。基于婚庆道具租赁市场发达，公司初期共需资本6万元，用于拓展业务。预测投资回收期为一年。五年打造婚庆行业品牌。这是一种资本投入不多，但赚钱性较好发展项目。
Abstract
The wedding industry is an old and new industries，from birth to development experience for thousands of years，and the change of modern significance on the wedding industry in China is less than 15 years，domestic and international wedding industry is only 5 - year time，but the consumption environment and mature consumer pursue personalized service，gives the wedding industry new vitality. At present，the domestic market shows numerous wedding wedding fell brand，image can attract people's eyes，but most of the shop without substantial change，provides the service is common，with no celebration of the latest fashion wedding ceremony. Degree With the change of people's wedding，old and new services has gradually replaced by marriage. The royal salute in constantly absorbing foreign advanced culture and wedding，combined with our national conditions，the company's development strategy. Definition of company new wedding services，demand in the central development of
zhengzhou city early. The rental market based on wedding items were developed，the company first need to expand，6 million yuan of capital. Is the investment capital can be recovered in one year. 5 make wedding industry brands. This is a capital investment，but the nonprofit good development program.
Keywords：The wedding Business plan The royal salute
婚庆公司策划书
目录
1、公司简介.................................................................6
2、项目背景.................................................................6
3、市场分析................................................