文档介绍：关于商务英语函电
商务英语函电课件-肖银娣
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第一页，本课件共有19页
Learning Objectives
After studying the lesson, you should be able to
Know principles of business-letter writing
Know parts of a business letter
Learn the styles of a business letter
Learn some general tips of writing a business letter by studying sample letters
第二页，本课件共有19页
-in Activity
Qs:
①Do you often write letters or e-mails?
②Who do you write to?
③Do you think it still necessary for us to write letters to others in an information age?
Ask students to discuss with their partners and then air their view freely.
第三页，本课件共有19页
II. Business Letter-Writing
Introduction to Business Letter-Writing
Q:What do you think is the importance of business letter-writing?
Key Terms:
International trade
Business correspondence
Business negotiation
Importance:
Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
第四页，本课件共有19页
Principles of Business Letter-Writing
7 “C”s
Courtesy 礼貌
Consideration 体谅
Completeness 完整
Clarity 清晰
Conciseness 简洁
Concreteness 具体
Correctness 正确
第五页，本课件共有19页
Parts of a Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts:
the letter head 信头,
the date 日期,
the inside name and address封内名称与地址,
the salutation称呼,
the body正文,
the complementary close 结尾敬语
and the writer’s signature and official position.
第六页，本课件共有19页
Supplementary knowledge
Optional parts of a business letter：
Attention line 交由某人办理
eg: Attention: Miss Wang Hui;
For the attention of Miss Smith
Subject 标题
eg:Re:Order 译为：事由：第3033号订单
Enclosure 附件
Etc
Study the following sample letters carefully and find each part: the standard one and the optional one.
第七页，本课件共有19页
Styles of the Letter
The Full Blocked Form 齐头式（平头式）
The Indented Form 缩进式
The Modified Form混合式
第八页，本课件共有19