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我国企业开展中的公共关系研究
摘 要
中国公关从无到有、从言微到力沉、从被误解到被重视已经成为中国社会乃至世界经济开展不可或缺的重要力量。伴随着世界经济一体化进程地不断加快，中国公关也发生着日新月异的变化，建设企业公共关系是企业管理的一项重要职能，同时也是企业在管理实践中感到较为棘手的一个内容。论文写作主要分四大局部，第一局部写公共关系概述与开展概况，第二局部写我国公共关系的现状与未来开展趋势，第三局部为我国企业公共关系存在的问题与原因分析，第四局部写针对这些问题探讨并提出相应的对策。本文通过文献资料，理论归纳，分析统计，以与对一些数据，案例分析等方法，对企业公共关系展开深入研究。
关键词：公共关系，公关现状，问题，对策 ，危机管理
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In the development of the enterprise in our country public relations
ABSTRACT
China's public relations from scratch, from words micro to force the heavy, from misunderstood attention to China's society and the world has bee an important force of economic development. With the world economic integration to to speed up, China's public relations has also undergone a changing, the construction enterprise public relations management in enterprise is one of the most important functions, but also in the management of the enterprise in the practice of feel thornier a content. Writing the paper mainly points four most, the first part of the writing and public relations overview and developing situation, the second part of China's public relations write the present situation and future development trend, the third part is the our country enterprise public relations existing problem and reason analysis, part 4 write to solve these problems discussed and put forward the corresponding countermeasures. This article through the literature material, theory conclusion, statistical analysis, and some data, case analysis methods for the enterprise public relation studies.
KEY WORDS:Public relations, public relations status, problems and countermeasures, crisis management
目 录
前 言1
第1章公共关系概述2
公共关系的概念与特点2
公共关系的概念2
公共关系的特点2
公共关系的国内外开展研究3
第2章我国公共关系的现状与开展趋势6
现状分析6
公共关系的开展趋势8
公关市场趋向国际化，规模将不断扩大8
公共关系关趋向专业化、职业化、数字化9
公关逐步进入组织管理的战略层面10
第3章我国企业公共关系存在的问题与原因分析11
现阶段对公共关系认识不够深入11
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