文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
美的空调策划书
前言
目录
正文
第一部分 市场分析
一、营销环境分析
1企业目标市场所处区域的宏观经济形势；
①美的空调市场占有率高 多品牌竞争态势激烈
图1 2009年一季度空调市场品牌关注指数分析
与海尔相比较， 作为国内家电市场后起之秀，“美的”品牌在家电市场的关注度不断走高，此次对一季度空调市场品牌关注指数统计中，%的比例排名第一，将位列第二的老牌空调厂商“格力”(15、05%)及国内最大白电厂商 “海尔”(14、25%)甩在身后。%，基本将空调市场七成份额“垄断”。
本次统计中，剩下的三成空调市场并不“平静”，有16家厂商在仅余的三成市场拼抢，其惨烈程度可想而知。并且空调产品投资较其他家电而言