文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
谈文案
为了让一个广告创意能够延伸时(Campaignable Idea),我们必须为广告创意下一个定义,在这个时候,文案或者文字的作用,实在无人可以代替. 相对来说,美术指导在这一特定的任务上,通常只会起到一个辅助作用,那就是为广告创意,赋予一种调性.
为什么我这样说?
其实道理简单得很,人类的沟通,起初虽然始于图案,但只有当图案被文字取代之后,人类的文明才开始真正起飞,因为沟通可以来得更为准确,沟通的双方,甚至多方也再不需要互相猜度了。
那当然,在实际的操作上,美术指导也会经常参与文案的写作,他们在为创意下一个指导性的定义时,他们也的确参与和贡献良多.
既然文字在广告创作的地位上那么重要,那作为文案的人,应该怎样锻炼自己,以肩负起这么重要的任务呢?我们有什么值得留意,