文档介绍：时间：2021年12月14日
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网络营销推广策划方案
网络营销策划书例文
网络营销推广策划方案第一篇
某金银公司网络营销策划书
（仅供学****者做思路参考）
策划人：
年月日
目录
一、前言·····································································································································2
（一）本案策划目的··········································································································2
（二）整体计划概念··········································································································2
时间：2021年12月14日
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二、网络营销环境分析··············································································································2
（一）市场环境分析··········································································································2
（二）企业形象分析··········································································································2
（三）产品分析··················································································································3
（四）竞争分析··················································································································3
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（五）消费者分析··············································································································4
三、SWOT分析···························································································································4
四、网络营销方案·····················································································································5
（一）营销目标和战略重点·······························································································5
（二）产品和价格策略······································································································5
时间：2021年12月14日
学海无涯
页码：第- 4 -页共69页
（三）渠道和促销策略······································································································5
1、门户网站的建立································