文档介绍：Traditional Media and New IT: Investigating Their Media
Richness versus Their Technological Richness
Abdou ILLIA, Marie Christine ROY
Faculté des sciences de l'administration
Université Laval, Cité Universitaire, . 38884
Sainte-Foy, Québec, G1K 7P4, Canada.
E-mail: abdou.******@ or marie-Christine.******@
Abstract timely) feedback, (2) the ability to convey multiple
Since the mid 1980's, many studies have been performed cues, (3) the tailoring of messages to persons and
in order to verify the Media Richness Theory (MRT) circumstances and (4) the language variety permitted
developed by Daft and Lengel (1984, 1986). According municating with the media. Based on these
to MRT, there is a hierarchy among the available media criteria, some media such as Face-to-Face and the
(some of them are supposed to be rich; others to be poor) Telephone are supposed to be rich and others like
and an optimal fit between the type munication written documents are supposed to be poor. At the
needed by managers and the type of media chosen. Some same time, for the proponents of MRT, performance
studies (Huber & Daft 1987; Trevino et al. 1990; Rice improves when managers use richer media for
1992) tried to integrate new information technologies (IT) equivocal tasks (where there are multiple and possibly
such as e-mail in the MRT hierarchy and concluded th