麦肯锡讲义用到的模型、工具.ppt

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2X2 CUBED
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1
2X2 TOWER
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Place
Price
Product
Package
Positioning promotion
Product offering
5Ps MARKETING
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Strategy
Skills
Systems
Staff
Shared
values
Structure
Style
7S
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ARROW 3D
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CUBES2 3D
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Source:
CUBES3 3D
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CUTOUT 3D
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8
New entrant
Suppliers
petitors
Buyers
Substitutes
FORCES AT WORK
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Unit of measure
9