文档介绍：Creating Effective Proposals
Utilizing Proposal Graphics
C O N S U L T I N G
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Great for page constraints
They show spatial relationships
They break up monotonous text
They convey information quickly
Some evaluators focus primarily on graphics
What Graphics Represent
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Revenue figures
Staff breakdown by skill area/degree
Graphical Elements
Background Action Captions
Title Figure Numbers
Text Maps/Legends
Boxes Charts
Arrows Bullets
Shading Balloons
Clip-Art “Key Features”
Photos Illustrations
Graphics Development Process
Message/Purpose
Architecture/Processes/Relationships
Flow/Starting Point
Placement/Size (Mockup)
Draft Graphical Elements
Action Caption
Review - Is the original message clear?
Refine (often go through several iterations)
Review again
Action Captions
Effective for conveying a message and reinforcing a theme
Should be informative and positive
Should tell the reader what to conclude from the graphic, and not serve solely as a title
Bad Example: “Project Schedule.”
Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”
Symptoms of Bad Graphics
Too much text (1,4)
Too much white space (14, 17, 19)
No clear message (1, 3, 4)
No clear entry point (1, 3, 4, 9)
Excessive use of “red”- sounds an alarm
Poor balance/symmetry (19)
Poor shading/contrast (2, 9, 17)
No consistency (4, 10)
Tips and Pointers
Clear Message (12)
5 - 7 Second Test (15)
Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center anization (2)
Balance/Symmetry (6, 10)
Appropriate Size (2, 8, 16)
Use Shading to Provide Contrast (1, 8)
More Tips and Pointers
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