文档介绍：冰雪奇缘电影介绍英文版
When Walt Disney CEO and Chairman Bob Iger showed up at the premiere of film Frozen on Nov. 27, he was already sure that the animated musical about two sisters was something special, a return to the magical essence that made Disney, well, Disney. By the time he got to the credits, he had choked up. "I was glad I was wearing [3-D] glasses," he says. "It was my proudest moment as the CEO of the Walt Disney Company."
The tale of two estranged sister princesses who must come together to de-ice their homeland,Frozen is racking up the big numbers. It was the No. 1 all-time Disney animation debut, and it is expected to soon pass The Lion King in overall box office; it's been nominated for two Golden Globes and may get an Oscar nod; it's the No. 1 album on both Amazon and iTunes.
Frozen also has what Disney (DIS) calls "franchise" potential, which means that its characters and themes will translate across the company to everything from toys to theme park rides to interactive characters. It's a big deal, because there are only a relative handful of franchise brands at Disney. "They're not just making money inside of that film window," says Tony Wible, senior media and entertainment analyst at Janney Capital Markets. "In that Disney fashion, they set it up across the whole spectrum."
Then came Frozen, based loosely on Hans Christian Andersen's The Snow Queen