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E---MARKETING
(From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd by Pearson Education pp .G4-G25.)
As the growth of Googel. shows, some marketing principles never always wele an innovative new product, even in a crowded field of petitors ,as long as it provides customer ,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next"" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices.
〔Sales Promotion;E--Marketing；Internet；Strategic Planning 〕
is E--Marketing
E--Marketing is the applicati