文档介绍：MakeMake
pinpointpinpoint
ReasoningReasoning
StrategyStrategy MakeMake
pinpointpinpoint
ReasoningReasoning
StrategyStrategy
制订精准的策略制订精准的策略
2002 柏宇Herry xiang
MakeMake
pinpointpinpoint Find password of the marketing magic box
ReasoningReasoning 解迷市场魔箱
StrategyStrategy
The first password:abstract sales point
第一组密码：提炼销售重点
The second password:from sales point to conception of merchandise
第二组密码：从销售重点到商品概念
The third password:from conception of merchandise to originality
第三组密码：从商品概念到表现概念
2002 柏宇Herry xiang
MakeMake
pinpointpinpoint The first password:abstract sales point
ReasoningReasoning 第一组密码：提炼销售重点
StrategyStrategy
Check up the mutual propertiy of congeneric merchandise
检视同类商品/服务的共同属性
Research function and speciality for all point of view
全方位调查功能和特性（功能/品牌/包装/价格/企业规模/社会地位）
ResearchResearch thethe mutualmutual functionfunction andand adventageadventage from from compcomp