文档介绍:华南理一【大学硕士学位论文 Abstract Along with thedeepening ofinternational business,we must bestudied and explored theChina enterprises how toparticipate can be divided intotwo approaches:inward international and outward petitive edge,more Chinese enterprises takeinward ,as China。S economic development,more and more Chinese enterprisesbegan toUse the outward international,SO international business strategy e amajor international issue. Gnangzhou Aviation Technology Import and Export Corporation(ATlEC pany following)is awholly—owned subsidiary ofChina Aviation TechnologyImport andExport Corporation,pany isfocused on theforeign 2005,ATIEC pany invited by thePakistanCycling industrial cooperatives,and the JinCheng Group andPakistan decided toestablishcooperation venture willresearch,produce and sellmotorcycle paper calls theproject BM paper takes aresearch on market environment,industry petitor, marketing tactics,benefit and ,in order totestify whether itisfeasible ornot. The business planning conducts anin—depthanalysis inBM project fromviewpoint of marketing, investment management,finance management, which Canguide corpomton development andimprnve economic following isthreeitemsanalysis process. Firstly, investment environment and industrialconditions,this part includes theexternal environment, internalenvironment(economy,politics, culturesandlaws), competitor analysis, we call clearthatPakistan has a stable inward and outward enviromentth which Cansupply , marketing promotion, by deep analysis,thejoint venttlre carlnaildown marketposition,make corresponding marketing program andproduce the salne performance andquality ofproducts toPakistan’S customers ,project benefit,this partmainly concerns theprofitandgrowth potential,proposes risksandcorresponding mcasurc$.Finally,t