文档介绍：CONFIDENTIAL
BU Strategic Plan Basics
Training materials
8 June 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the anization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not plete record of the discussion.
Jim Ayala – PHO
Melissa Gil – PHO
Regina Manzano – PHO
Suresh Mustapha – PHO
Steve Shaw – HKO
Shelly Yeh – PHO
Choon-Gin Tan – SIO
DESCRIPTION OF MATERIALS
This document was developed as a training presentation for the newly appointed Business Unit CEOs of an Asian Family-owned conglomerate.
The purpose of this document is to guide new CEOs through the basic elements of developing a BU-level strategic plan.
This presentation plemented by panion document the “BU Strategic Plan Template Book” which pleteness and consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
1
WHAT IS A BU STRATEGY?
A strong business concept that drives an integrated set of actions that creates value by:
Creating products/services whose value exceeds the cost of providing them
Capturing value petitors, customers, distributors, suppliers, and producers of substitute products and services
2
RATIONALE FOR PROPOSED DEFINITION
A strong business concept that drives an integrated set of actions that creates value by:
Creating products/services whose value exceeds the cost of providing them
Capturing value petitors, customers, distributors, suppliers, and producers of substitute products and services
1. Recognize dual role of creating and capturing value in all elements of business system
2. Forces choices
6. Competitive
7. Externally oriented, customer driven
4. Recognizes importance of cost petitive tool
5. Considers tradeoffs between benefit provide