文档介绍：Introduction
The smoothest and creamiest chocolate !
One of series of products from Mars Company.
Mars Company: American Multinational Corporation
Pet food & Snacks
Development in China
1989 Came into China for the first time!
1993 Produced in China for the first time
1995 in Chinese Market
Now Became the classical chocolate brand
products are widely accepted.
2. Chocolate market has formed a main trend that several brand occupies the share market.
3. Chocolate industry is in monopoly status.
4. Women are more likely than men to chocolate , young women’s tendency of chocolate is quite obvious
5. The child is very important chocolate consumers link
Slogan:
Taste its strong
atmosphere of milk
just like silk fly
around you
The awareness of the brand of chocolate
market share
Consumer groups analysis
☆consumer groups under 25 years old
Features: Full of passion, advocating romantic, fashion, consumption ability is not high
☆25-40, consumer groups
Features: Consumer behavior mature, complex.
☆consumer groups above 40
Features: Easy to be captured
Target market
16 ~ 45 years old of lovers
energetic, romance.
Target market
women at the age of 16 ~ 28
Silky smooth milk
Roasted Hazelnut
roasted Hazelnut&raisin&almond
Only with cocoa beans
Four basic taste
3 new taste