文档介绍：精品文档
精品文档
袂
芈螂
蕿蒃
蚆肈
节蒀
肀莁
芇蒃
螆艿
蚃螈
蒈芄
肆莃
螆芆
螀芀
膀袃
袅芃
袅蒇
膁薈
蚈蒂
袈膄
羅蚈
薂肀
莀肁
蚇肄
肅蚅
羃莈
螈蚀
莆羄
膅袆
莄羀
薀蒄
葿羄
芅膈
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芁肃
膈袄
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虿蚂
羆螄
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莂聿
蒁芁
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衿袀
螈薄
薄螈
袀衿
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肈蚆
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膂袂
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薃蒆
膃袁
虿蒁
薅蒆
蚃螇
薃腿
莁芄
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螃羈
蚀蚁
蝿袃
莇芆
袃腿
肁罿
蒁蒂
膆膆
1
精品文档
目 录
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第一部分 执行总结
执行概要
咖啡-世界三大饮料之一，一个西方的舶来品，在中国确是家喻户晓，有着极为深远
的历史背景和现实意义。咖啡、西餐的真正兴起，应该是从20世纪90年代末开始的。其发展速度之快，在短短十来年内，达到了前所未有的行业繁荣。现在随着改革开放经
济蓬勃的发展，有着大批的外商和白领长期处在高节奏、高效率的工作和生活加之受西方文化的种种因素，造成了这个咖啡销量的不断上升。
咖啡店就是一个资金投入低、消费人