文档介绍：摘要摘要农业、农村、农民问题关系党和国家事业发展全局,农业产业化可以为解决“三农’’问题提供很好的出路。茶业是安溪县关系民生的重点支柱产业,经历了由传统产业一支柱产业一出口创汇产业一民生产业的定位过程,如何使安溪传统的特色支柱产业越做越强?安溪的“茶经"怎样才能长“念"不衰?答案就是认真研究安溪茶叶产业发展战略,制定一个具有全局性、前瞻性、适应市场经济的发展战略,为安溪茶叶产业的发展提供一个科学方向和持久动力。本论文试图从定性和定量两个方面,分三个部分对安溪铁观音茶产业发展战略进行研究,在考察中国茶叶产业发展的基础上,较全面地描述了铁观音茶的生产和销售状况,较深入地分析了当前铁观音产业面临的困境和问题,并提出了安溪铁观音茶产业发展思路,希望能对促进铁观音茶产业的发展有一定的指导作用。第一部分考察了中国茶叶产业发展现状,分析了安溪铁观音茶的生产和销售, 从理论和实践方面剖析了影响安溪铁观音茶生产和销售的主要因素,试图勾勒出安溪铁观音茶产业发展概况。第二部分研究了当前铁观音茶产业发展中存在的主要问题,通过深入现场考察、走访生产商、销售商和消费者,得到的大量资料,从市场营销、管理体制、生产技术方面详细分析了当前影响铁观音茶产业发展的制约因素。第三部分构设了铁观音茶产业发展的基本思路,建议从建设生态茶园入手,通过建立区域协作关系,培养专业人才,以改良生态环境;从调整品种结构入手,创新经营体制,推进经济文化互动,打造茶文化品牌;从转变政府职能入手,整合铁观音茶生产资源,推行茶园产权改革,培育龙头企业,形成产业集群。关键词:产业发展战略;农业产业化:安溪铁观音茶叶; Abstarct Absta rct Problems facing agriculture,rural areas and farmers have acrucial beating on the overall development oftheParty and the industrialization ofagriculture call offer a good solution industry is a key pillarindustry which concerns thepeople’S livelihood inAn’xi ispositioned first as atraditional industry,then apillar industry,and then an expog exchange industry,and fmally a people’S livelihood tomake the traditional and special industry of An-xi County,tea industry,more and petitive?How tomake the teaindustry last forever?The answer is todoan earnest research about thedevelopmental strategy of tea industry inAn-xi and set down acomprehensive andforesighted strategy suiting the development ofmarket economy andguiding thedevelopment of teaindustry inAn·xi. Thisessay aims toanalyze and establish thedevelopmental strategy ofthe teaindustry in An—xi from two aspects: essay is alsotoinvestigate the tieh-kuan-yin industry inAn—xi from three parts,describing themanufacturing and marketing situation on the basis oftheinvestigation ofthedevelopment ofChina’S tea industry,analyzing theplight anddifficulty that current tieh-kuan-yin industryfaces,and raising thedevelopmental ideasfor thetieh-kuan-yinindustry inA