文档介绍：The 2012 Confirmit Market
Research Software Survey
Full report
Ninth annual survey by meaning ltd
Report written by
Tim Macer and Sheila Wilson, meaning ltd
independent advice on
technology for research
Contents
1 Background to the survey 7
The Sample 7
Demographics 8
2 Part 1: New questions 9
3 Survey length 10
Survey length: the shift to shorter interviews 11
Methods adopted to shorten surveys 12
Natural survey length 13
Natural survey length: distribution of responses 15
4 The future for mobile apps 17
Preferences for apps or browsers for mobile surveys 18
Predicting the future for apps and browsers 19
5 Panel rewards and quality control 20
Prevalence of incentivised panel surveys 21
Distribution of incentivised panel use 22
Incentives used 23
Survey quality measures applied 25
Survey quality measures at a detailed level 26
Use of independent panel verification services 27
munities 28
Who munities? 29
Change in uptake since 2009 30
Number munities operated 31
Predicted growth munities 32
Software used to munities 33
Required capabilities munity software tools 34
Satisfaction munity software capabilities 35
Part 2: Trends 36
7 Research activities 37
Research mix – 6-year trend 38
revenues from research in 2012 39
Confirmit 2012 Annual MR Software Survey: Full report | 2 of 63
Volume of work 40
Research modes offered – mainstream modes 42
Research modes offered – minority modes 43
Changes in the amount of work 44
Reported smartphone usage in web surveys 45
8 Sources of online sample 46
Proportion of online sample in use - trend 47
Proportion of online sample in use in 2012 48
Online sample in use - trend 49
9 Mixed mode 50
Importance of mixed mode 51
Use of integrated platforms 52