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decades of reform and opening up, the standard of living for urban residents in China has significantly improved. The people’s need no longer confine to life in feed and clothing, and to a higher level of development. The consumption preferences between different stratum and different consumers also showed increasing differences. This change in consumption field makes us find that the growth in the total amount of consumer goods is not enough, and the structure must be optimized in order to truly meet the needs of people. But, in reality, the phenomenon of discrepancy is more serious between production structure, distribution structure, exchange structure and consumption structure. It is not only a waster of social resources, but also a direct hindrance of the realization of socialist production purposes.
The paper analyzes the consumption structure of Chinese urban residents in 2009. According to the present conditions of the consumption structure of Chinese urban residents, it discusses from three aspects. First, it analyzes the factors that influence the consumption structure of Chinese urban residents, it provides good basis for promoting the rationalization of the consumption structure. Second, it analyzes the consumption structure of Chinese urban residents by using the extended linear expenditure model, and it classifies the provinces of China according to the consumption structure by using cluster analysis. And the problems in the consumption structure can be learned. Last, it proposes some standards about the rationalization of the consumption structure, and it proposes some countermeasures that could promote the rationalization of the consumption structure.
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