文档介绍：连锁企业调研报告——肯德基在厦门目录第 一章肯 德基在中国············································································ 2 第 二章餐 饮业发展趋势············· ·········································· ················· 3 ( 一) 连锁餐饮业态分析······················································· ··· ············ ······ ········ 3 ( 二) 餐饮业发展趋势······································· ··· ························ ··· ···· ······ ········ 4 第 三章肯 德基的特许经营战略······················· ·········· ··························· 5 ( 一 ) 选址策略····································································· ········· ··········