文档介绍：商务跨文化交际
第1页，本讲稿共29页
本门课程主要目的在于结合近年来国际商务（贸）活动发展趋势与具体案例，从现代商务结合跨文化交际的基本原则，跨国公司的团队建设原则，跨文化商务活动的常用技术、国际营销活动与文化的紧密关系，message be made understood
Where to send the message
When to send the message
第10页，本讲稿共29页
Model of Communication
Message
Source of
message
encoder
code
Channel/
medium
decoder
Retriever
of message
第11页，本讲稿共29页
Case studies： Case 1
Direction: Use the theory raised by Claude Shannon & Warren Weaver (1949) to analyze the following case:
John meets Mary at the bus station and says to her: "Morning, Mary!"
1）The source of information is: John .
2）The encoder is: John.
3） The code is: English.
4）The message is: "Morning, Mary!"
5）The channel is: face to face.
6） The medium is: air.
7） The noise is: the disturbance of the passing car.
8） The decoder is: Mary.
9） The retrieval of information is: Mary.
第12页，本讲稿共29页
Case 2
Direction: Supposing that the "I" is male, and the two participants are strange to each other, the antidote takes place in the West Lake Park, Fuzhou. Please analyze the following aspects of essential components in a social communication.
I felt exhausted after much sightseeing. I looked for a seat to rest my legs. It so happened that on the nearby roadside there was a two-person stone chair with one place already occupied by a charming young girl. I hesitated, but still went over. "Is it occupied?" I asked. "No" was the answer. The moment I sat down, the woman stood up and left. I was a bit hurt by her instant departure
第13页，本讲稿共29页
Case 3
Direction: In a formal academic conference, Mr. Yao is being introduced to Professor Leach by Professor Guo. What is wrong with Mr. Yao's answer?
Prof. Guo: , let me introduce you to Professor Leach.
Prof. Leach: How do you do?
Mr. Yao: How do you do, Mr Leach?
第14页，本讲稿共29页
Case 4
Direction: Prof. Liang has written a book in Chinese. He wants to have his book published by Thompson Publishers. He is talking to Mr. Allright, a Thompson representative, through Li Yan, who