文档介绍：啤酒节策划方案
chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front-----------------------------------21 六，项目执行策略图---------------------------------------------22
一，活动背景与市场定位
ed saying it almost at once. 'You needn't have said that,' my wife answered.' I need not remind you of that terrible tie you bought yesterday.' ' I find it beautiful,' I said. 'A man can never have too1
chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front of the mirror. ' We mustn't buy things we don't need,' I remarked suddenly. I regretted saying it almost at once. 'You needn't have said that,' my wife answered.' I need not remind you of that terrible tie you bought yesterday.' ' I find it beautiful,' I said. 'A man can never have too
啤酒节最早源自于德国。1810年的10月，德国人为了庆祝巴伐利亚的路德维格王子和萨克森国的希尔斯公主的婚礼而举行了盛***重的庆典。自那以后，啤酒节就被世界各地的人们所熟悉并以星火燎原之势在全世界推广开来。
每年的金秋时节，德国啤酒节都会搭载着原汁原味的巴伐利亚风情来到南京。啤酒节举办期间，每天都有近400位不同肤色的中外宾客云集在蓝白相间的饮酒大棚内，一边享用法兰克福香肠、烤猪膝、巴伐利亚肉排等正宗德国自助餐的美味，一边欣赏来自慕尼黑乐队精彩纷呈的现场表演。同时，身着德国酒娘服饰的服务员热情地为宾客献上醇美的啤酒，于是，伴着德国乐队或节奏强烈的乐曲或风趣幽默的表演，大家尽情狂欢，举杯共饮，每个人都在一种微醺的状态中渐渐地将矜持和拘谨抛到了九霄云外，陌生人之间同样可以举杯狂欢地不亦乐乎，忘乎所以。饮酒大棚内，鼓掌声、呐喊声、欢唱声、舞蹈节拍声此起彼伏，连绵不断，火热的气氛一浪高过一浪，狂放、***、豪爽和欢愉的德国啤酒文化被彰显地淋漓尽致。
众所周知，备受南京人瞩目的德国啤酒节将于今年9月份再次席卷而来，作为啤酒节的主办方，南京金丝利喜来登大酒店将动员一切可以利用的资源，以五星级大酒店的品质和标准，为在南京生活和旅游的中外宾客打造一个更加精彩纷呈，欢快畅愉的啤酒盛会。
作为本次啤酒节的承办方，我们(佰慧通传媒)认为，与其循规蹈矩，墨守成规地以德国啤酒文化和德国民俗表演作为本次啤酒节的核心内容，还不如突破创新，求新求变，在前几届啤酒节成功举办的基础上，大胆地添加一些标新立异、独树一帜的特色表演、互动游戏、趣味竞技和精品展示环节，让人们在欢快畅饮的同时不但能欣赏到带有浓厚异域风情的表演节目，还能全方位地融入到互动游戏和竞技比赛当中，最终激活起大脑中每一个兴奋的神经末梢，将***、畅快、豪爽和热情的啤酒文化彻底地宣泄出来～
综上所述，我们认为应该由点到面，由此及彼，将创意点从德国啤酒文化扩散开来，延伸到整个世界范围内，将整个啤酒节打造成一个充满异域风情，供人们纵情欢愉的大型啤酒盛会。所以，啤酒节当日，除了传统的德国慕尼黑民俗乐队表演外，我们还会穿插安排巴西桑巴舞、菲律宾土著舞、动感小提琴等代表不
ed saying it almost at once. 'You needn't have said that,' my wife answered.' I need not remind you of that terrible tie you bought yesterday.' ' I find it beautiful,' I said. 'A man can never have too2
chairs with holes in it and waited. We ha