文档介绍：摘要随着中国改革开放的进一步深化以及中国融入全球经济一体化进程的加速,中国企业面临着前所未有的机遇与挑战。株硬集团作为中国钨行业的龙头企业,露对竞争日益激烈的世界硬质合金市场,如何采取积极策略,扬长避短,把压力转化为动力,把劣势转化为优势, 全面提升自身市场竞争力已经成为一个非常紧迫的课题。本文通过分析世界硬质合金市场目前的发展现状,结合中国硬质合金市场目前的发展态势,给株硬集团在世界及国内硬质合金市场的竞争地位做了定位,对株硬集团目前的市场竞争力做了评价分析。文中重点分析了制约株硬集团市场竞争力的主要因素及其影响后果,并有针对性地阐述了株硬集团要从四个方面来全面提升市场竞争力:加强企业管理,全面提高企业的综合竞争力;实施收购和联营战略,发挥规模效应,提升整体市场竞争力;优化产品结构,培育核心技术, 开发核心产品,提高企业核心竞争力;强化营销管理,整合营销资源, 加强营销渠道建设,提升企业整体营销竞争力。关键词硬质合金,市场竞争力,产品结构,研发,营销竞争力 ABSTRACT Along with China’S Systemic innovation going ahead,China is ing more open the acceleration of China’Smerging intoglobal economy,Chinese enterprises are facing more and more challenges together with Cemented Carbide Group Co..Ltd,who pany in China’Stungsten industry,facing theincreasingly petition in thecemented carbide market allaround theworld,how totry hard to improve petition-'competence and how to change his weaknesses intoadvantages ing avery urgent topic on which need toshow more concern Inthispaper,author analyzed the current developing situation of global cemented carbide markets,doing ananalysis forChina’Smarket of cemented carbide,also through doing acomparation with theleading pany such as Sandvik and Kennametal,we get toknow what Zhuzhou Group’Scompetitive status isinthe oversea and domestic carbide alsoput aspecialanalysis on thekey factors which are main barriers ’S ,author put forward fourmain suggestions forZhuzhou Group inorder toimprove prehensive petence infuture,they are as follows:strengthening scientific management to improve petence,putting theannexing strategy intopractice inorder tobenefit from thescale effect,strengthening scientificresearch and development inorder toimprove theproducts’ structure and improve petence through improving themarketing management. KEY WORDS cemented carbide,petence, product structure,research and development,petence 原创性声明本人声明,所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知,除了论文中特别加以标注和致谢的地方外,论文中