文档介绍：Managing Cost and Strategy
Chi-Wen Jevons Lee
Tulane and Tsinghua
Lecture One
Value Chain: Strategy Design
李志文
Three Keys to ess
Vision: Goal, Innovation, Opportunities Strategy: How to make it happen (allocating physical resources) Team: Who make it happen (anizational human capital)
Fundamental Formula of Business ess Economic Value = (price – unit cost) x quantity
Price and Quantity: Customer Satisfaction, Customer Loyalty
Cost: Source petitive Advantage
Economy of Scale
Economy of Scope
Division of Labor and Specialization
Structure of Team
Free Form: Double Tennis, bo
Centralized: er/Orchestra
Decentralized: Baseball
ponents of Team:
Functional Role, Decision Type, Leadership Style
SWOT Analysis petitive Advantage
Strength
Weakness
Opportunity
Threat
Finding SWOT: Benchmark Analysis
Benchmarking
Value Chain and Landscaping Analysis
Physical
resources
Human
resources
Support services
Accounting
Human resources
Legal services
Information systems
munications
Research
And Develop-
ment
Design
Supply
Production
Marketing
Distri-
bution
Customer
service
Economic Value
I have been thinking about Value Chain for years!
Case: Sara Lee
anization
Outsourcing
Team Structure
Brand Management
Research and Development
Need of Cost Management