文档介绍：外贸函电
英文:foreign correspondence
就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件,但在信息化高度发达的今天,该信件并不局限于纸质信件,也可以是电子邮件、传真或MSN。
外贸函电最常用的内容:建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。
外贸函电基本要求:主题明确,内容简洁,语言精炼,表述完整。
外贸函电的格式:有固定的语言****惯用法和常用句型。
外贸函电的语气:各部分语气。开发信、询盘回复一般要客气,表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。
外贸函电书写基本原则:
一、Courtesy 礼貌
语言要有礼且谦虚,及时地回信也是礼貌的表现。
例如:
We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.
二、Consideration 体谅
写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。
例如:
“You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.”要好。
pleteness 完整
一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。
四、Clarity 清楚
意思表达明确,要注意:
(一)避免用词错误:
例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
此处bimonthly有歧义:可以是twice a month 或者once two ,可以改写为:
have two direct sailings every month from Hong Kong to San Francisco.
have semimonthly direct sailing from Hong Kong to San Francisco.
have a direct sailing from Hong Kong to San Francisco.
(二)注意词语所放的位置:
例如:
1. We shall be able to supply 10 cases of the item only.
2. We shall be able to supply 10 cases only of the item.
前者则有两种商品以上的含义。
(三)注意句子的结构:
例如:
sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
五、Conciseness 简洁
(一)避免废话连篇:
例如:
wish to acknowledge receipt of your letter...可改为:We appreciate your letter...
herewith please fin