文档介绍：Introduction
As a newly-established B2B e-marketplace pany, it is too difficult to shoot the right target market when entering into a diversely developing country like China. Therefore the first step is select the target market. We would target mainly the paper industry in China because of several reasons. First, China has been the third largest producer just behind the . and Japan since 1997 with a continuous increase in growth rate. Second, paper industry is an industry that embraces almost all other related and unrelated industries ranging from printing industry to toys industry.
PPMatrix (紙網絡) is the name of our B2B e-marketplace solution. poses of two words, namely PP and Matrix. es from two alphabets of the word “paper” since our target market is the paper industry in China. On the other hand, es from the concept that we provide an online market platform for both buyers and sellers of the paper industry so that they can interact and do businesses on the directly. ing to our platform act like horizontal lines while sellers act as vertical lines. As a result, they form the Matrix and thus the existence of us.
Mission Statement
PPMatrix is a B2B e-marketplace solution provider aiming at supporting both the buyers and sellers of any market size in the paper industry in China with an unique, secured and effective online market platform while being dominant in this market in the long run.
Joint Venture and Strategic Alliances
We decide to have a joint venture to enter the new market. Our partner is ess pany. It is our big client in Hong Kong. It is a pany in Hong Kong and has started business in China for several years. So, they have enough knowledge in running business in China. Moreover, they have the work, which can help us to establish our relationship with pany. They have agreed to have a joint venture with us in operating the web site, , in China.
About the capital, we will contribute 70% and ess pany will contribute the rest. This is also the