文档介绍：山东大学硕士学位论文 AB STRACT Chinese health food industry is an emerging industry, ithad has a rapid development in recent oftheeconomic development,fast pace ofwork and life,as well as theenrichment anddevelopment ofnightlife,It isrequired that it must have adifferent health food products toadapt tothe needs ofthepeople ofthese activities,In addition,the continuous improvement oflivingstandards,the dietary pattern isin atransition from subsistence level tothewell-off typeof,People are rio longer satisfied with threemeals aday,But todesire to eatthe food which have the health care roleand wholesome functional food,This demand haspromoted therapid development ofhealth food is no doubt thatthehealth food market is long—termupward trend ofdevelopment,however,based on the twenty years of development history oftheearly phase ofChinese health foodindustry,the market has always marched ahead on thestandardization butundulator and downs road, with the policy ofregulatorysystem improving and theenhanced rationalconsumer,the health food enterprises must improve petitiveness and thebetterquality products to satisfy Health food product development risks extremely increased on the background of the Register and approval policy requirements. In thisthesis,we willstudy and explore thefeasibility ofthehealth food R&D project riskmanagement methods based on thehealth fooddevelopment projects as the research object by Laolaishou biological willhave astrategic importance forthe health food products enterprises on along-term also itwillhave animportant application valuefor Laolaishou pany and otherenterprises. Inthispaper,in accordance withthepolicy ofthenew health food products register characteristics and riskmanagementtheory,We adopt thesuitablestrategies on the development projects of the health food risk,use thebrainstorming for risk identification,and thesubjective score for riskevaluation by experts and technical bac