文档介绍：GOM 3
Product Design and Process Selection
The Product Design Process
Major Business Functions Involved in the Product Development Process
Customer
Market system
Marketing
Sales
Advanced
research
Product
design
Process
planning
production
Customer
Market
system
Needs
Customer
orders
Calls
Promotion
New
Product
ideas
Product
specifications
Technical
concepts
Production orders
Products
Marketing
& Sales
Product
Development
Manufacturing
The Product Design Process
PHASE
Concept Development
Product architecture
Conceptual design
Target market
Product Planning
Market building
Small-scale testing
Investment/financial
Product/process Engineering
Detailed design of product
and tools/equipment
Building/testing prototypes
Pilot Production/Ramp-Up
Volume production prove out
Factory start-up
Volume increase mercial targets
Project Months before Market
Begins market introduction introduction
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SCHEDULE
TYPICAL PHASES OF PRODUCT DEVELOPMENT
Concept
Program approval
Design/
planning
First full
prototype
Product
Process
Final
engineering
release
Pilot production
Market
introduction
Ramp-up
The Product Design Process
The Product Design Process
Design-build-test cycle
Engineering “release” or “sign-off”
Concurrent Engineering (CE)
Three types of teams: a program management team, a technical team, and numerous design-build teams
4
Concurrent Engineering
Concurrent engineering can be defined as the simultaneous development of project design functions, with open and munication existing among all team members for the purposes of
reducing time to market,
decreasing cost, and
improving quality and reliability.
5
Designing for the Customer
Industrial Design
Aesthetics
Ergonomics
QFD (quality function deployment)
Is a useful tool for helping to ensure that designs for new products and services satisfy market requirements and are ultimately producible by the firm
VA/VE (value analysis/value engineering)
6
Quality Function