文档介绍：Chapter 6
Corporate-Level Strategy
Chapter 3
Internal
Environment
Chapter 2
External
Environment
The Strategic
Management
Process
Strategic Intent
Strategic Mission
Strategic
Competitiveness
Above Average
Returns
Feedback
Strategy Formulation
Chapter 4
Business-Level
Strategy
Chapter 5
Competitive
Dynamics
Chapter 6
Corporate-Level
Strategy
Chapter 8
International
Strategy
Chapter 9
Cooperative
Strategies
Chapter 7
Acquisitions &
Restructuring
Strategy Implementation
Chapter 10
Corporate
Governance
Chapter 11
Structure
& Control
Chapter 12
Strategic
Leadership
Chapter 13
Entrepreneurship
& Innovation
Strategic
Inputs
Strategic
Actions
Strategic
es
How to create value for the corporation as a whole
2. Corporate-Level Strategy (Companywide Strategy)
- low cost
- differentiation
- integrated low cost/differentiation
- focused low cost
- focused differentiation
How to petitive advantage in each business in which petes
1. Business-Level Strategy (Competitive Strategy)
A pany
Has Two Levels of Strategy
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts
Key Questions of Corporate Strategy
Levels and Types of Diversification
Low Levels of Diversification
Moderate to High Levels of Diversification
Very High Levels of Diversification
Related linked (mixed)
< 70% of revenues from dominant business, and only limited links exist
A
B
C
Single business
> 95% of revenues from a single business unit
A
Dominant business
Between 70% and 95% of revenues from a single business unit
B
A
Unrelated-Diversified
Business units not closely related
A
B
C
< 70% of revenues from dominant business; all businesses share product, technological and distribution linkages
Related constrained
A
B
C
Motives, Incentives, and Resources
for Di