文档介绍：2011 CPG/FMCG Trends
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2011 Mintel CPG Predictions
Every year, we develop a list of predictions for ing year
Based on input from more than 40 Mintel employees, from every one of our offices (Chicago, London, Sydney, Shanghai, Tokyo)
Finalized by our leading global consultants in Chicago, London, and Sydney
Predictions are global in scope, and may differ somewhat from one part of the world to another
Objective:
Offer our insight and ideas as to what’s ahead for CPG products in the year e
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Today’s agenda
A brief look: 2011 Consumer predictions
CPG predictions: The list
First, a brief look at new product activity
A dozen CPG predictions, one by one
What’s next
Intent:
Share our expert knowledge on trends that will impact your business
Women will continue
to redefine gender roles
as well as lifestages
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2011 Mintel Consumer Trends
Consumers will take a
“prepare for the worst”
stance towards
budgeting
QR codes will provide
consumers with
alternative channels
for information and
experience
An ageing society will
mean new challenges
and opportunities for
the workplace
Traditional universities
will no longer be the
only venue for
education
Brands will need to
decide whether to
counter or cater to the
issue of obesity
How does your(urban)
garden grow? More
city dwellers will get a
green thumb
Automation will find
machines replacing
people in new and
unexpected ways
Retailers will need to
get more creative than
cutting prices in order
to lure consumers in
store
Prepare for the Worst
Where it’s App
On Her Own Terms
No Degree, No Problem
The Big Issue
Retired for Hire
Who needs humans?
Retail Rebirth
Garden State
Global 2011 CPG predictions: The list
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Wellness
Quiet reduction
Redefining “natural”
Personal es out of the closet
Convenience
Professionalisation of the amateur
Less is more redux
Indulgence
Econo-chic
Instant results
Environment
Sustainable stays focused on the basics
Demographics
Simplicity for older consumers