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汽车售后服务论文.doc

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汽车售后服务论文.doc

上传人:2286107238 2022/2/17 文件大小:91 KB

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汽车售后服务论文.doc

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. .. . ducts led to a reduction in petition in the automobile industry to improve petitiveness increase output , must turn to after-sales service . To improve the quality of after-sales service , the need to develop a standard car service processes and sound management system . In terms of speeding up China's automotive service industry, China should learn from foreign management systems and institutions of government involvement. Learn from foreign advanced systems, focusing on business practices, establish credit mechanisms to increase transparency of transactions. In service standards, market management, training employees eligible criteria, such as construction and planning aspects of the market to strengthen macro-control, the development of automotive service industry needs to adapt to the era of industrial policies to promote the standardization of automotive marketing services, order development; enterprises should strengthen the service personnel qualification. Thereby improving our automotive service industry.
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Keywords:After-sales service concept, service process, current situation of service management
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引言
伴随着国民经济的快速开展和人民生活水平的提高,我国汽车行业得到了迅速的开展。在汽车市场竞争日趋剧烈的今天,汽车特约经销商在全国大量涌现并成为我国汽车销售市场和维修效劳市场的重要力量,但汽车市场不约而同的面临着经营困难的难题。—就是企业间产品同质化问题。
汽车行业间企业与企业之间在汽车的产品、技术、本钱、设备、工艺等方面面临着同质化越来越严重,差异性越来越小,企业与企业间为了扩大企业利润促进汽车销量与产值,市场竞争力由原先的产品、技术、本钱、设备、工艺等向效劳上转变。
伴随着各大企业高喊“效劳〞的大旗下,像海尔的“星级效劳〞荣事达的“红地毯效劳〞海底捞的“效劳至上,顾客至上〞的效劳深的大家的认可。许多企业对效劳早已有正确的认识及高