文档介绍：Ｃlｉent Gｏａl： Sｈoｕld Great Burgｅｒ aｃqｕirｅ Heaveｎlｙ Ｄonutｓ as pａrt of ｉtｓ growtｈ sｔraｔegy?
ﻫOｕｒ ｃliｅnｔ is Great Ｂuｒger (r？ Woulｄ tｈey enｈance ｏr detract from each ｏther if markｅted side by sｉde?
How much oｖerlａp ｏf customer base? （vｅrｙ lｉtｔle overlap ｍight causｅ cｏncern thａt bｒanｄs arｅ ｎｏt cｏmpatibｌe， ｔoｏ muｃh mｉght imｐlｙ little room to ｅxｐａnｄ salｅs bｙ cｒoss-mａrkｅting）
Sｙnｅrgieｓ （Hiｎt： do not dｉve deｅp on tｈis, as it will be cｏveｒed later）
Maｎagemｅnｔ ｔeam/cultural fit
Ｃapａｂilｉtｉes/sｋills of tｏp， mｉdｄｌe management
Ｃulturaｌ fｉt， if very ｄｉｆfereｎt， whａt percent ｏf key mａnagement would liｋely ｂe aｂle to adｊust
Ability to eｘecute merｇｅr/combiｎe ｃｏmpanies
ＧB experieｎce with merｇｅrs iｎ pａst/experｉｅncｅ in ｉnｔegrａtｉng compａnies
Ｆraｎｃhise sｔruｃture dｉfｆｅrenceｓ. Dｅｔaiｌ “dｉvｅ” iｎtｏ franｃhisinｇ sｔruｃtｕres。 Would tｈese ｄiffｅｒｅnt strｕctｕｒｅs aｆｆecｔ the deａl? Can we manａgｅ two dｉffｅｒent frａnｃhｉｓing strucｔuｒeｓ at the samｅ time？
The tｅａｍ staｒｔｅd thinkiｎｇ aｂouｔ potｅntial syｎerｇies that cｏuｌd ｂe aｃhiｅved by aｃｑuiriｎg HD. Hｅre arｅ ｓome key ｆａｃts on GB ａｎd HD. ﻫ
Exhｉbit 1
Stoｒes
GB
HＤ
Tｏtal
５，００0
1,02０
Noｒth Ａmerｉcａ
3，５０0
100０
Europe 
1，0０0
20
Aｓiａ
400
 0
Oｔheｒ
１０0
0
Annual growth in stores
10％
15%
Fｉnanciaｌｓ
GB
HD
Totaｌ ｓtoｒe sales
＄5,500m
＄70０m
Paｒeｎt ｃomｐaｎy revenue
＄1,９00m
＄２00m
Key eｘｐenseｓ (% salｅs)
Ｃｏst of ｓａｌｅs
51％
4０％
Re