文档介绍：企业品牌战略研究
 
摘要:品牌是企业和产品的象征和代表,品牌在企业的营销活动中发挥着重要作用。战略的构成具有重大的现实意义。品牌战略定义,品牌战略作用、品牌战略问题、品牌战略的事项是战略中不可或缺的四个组成部分。实施名牌战略的企业应正确理解战略的意义和处理之间的关系,并需依照关系,有计划有步骤地循序推进。品牌战略是培育企业核心竞争力的重要支撑,是一个企业重要的生命源泉,对于所有企业来讲更是如此。这篇论文通过了解和市场调查,品牌战略的具体实施方案以及在实施过程中的存在经验和教训,提出了我对品牌战略研究企业实施的一些品牌战略。
Corporate and product brand is a symbol and representation, brand marketing activities in enterprises play an important role. Constitute a strategy is of great practical significance. The definition of brand strategy, the role of brand strategy, brand strategy, brand strategy is a matter of strategy as an ponent of the four. The implementation of brand strategy, enterprises should correctly understand and handle the strategic significance of the relationship between and the relationship to be in accordance with a planned gradual step-by-step advance. Brand strategy is to cultivate the enterprise's petitiveness of an important support is an important source of life business, especially for all enterprises. This paper, through understanding and market research, brand strategy, as well as the concrete implementation of the program implementation process in the existence of experiences and lessons learned, presented my research on the brand strategy of enterprises to implement a number of brand strategy.
关键词:品牌定义  品牌作用  品牌问题   注意事项 
The definition of the role of brand brands brand attention
如今的市场经济发展很快,品牌对于企业生存和发