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2016时尚趋势报告.pdf

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2016时尚趋势报告.pdf

上传人:dsmhb 2016/9/27 文件大小:7.24 MB

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文档介绍:Fashion . & . ******@IntroWith every query typed into a search bar, we are given a glimpse into user considerations or intentions. piling top searches, we are able to render a strong representation of the population and gain insight into this population’s our second iteration of the Google Fashion Trends Report, we are excited to introduce data from multiple markets. This report focuses on apparel trends from the United States and United Kingdom to enable a better understanding of how trends spread and behaviors emerge across the two are proud to share this iteration and look forward to hearing back from Zimmer | Trends Data ScientistYarden Horwitz | Trends Brand pile a list of accurate trends within the fashion industry, we pulled top volume queries related to the apparel category and looked at their monthly volume from May 2014 to May 2016. We first removed any seasonal effect, and then measured the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in Risersand DeclinersPart 1an Extensive List of the Top Volume Fashion Trends Part 3a Spotlight on Top Trending ThemesPart 2Trend CategoriesTo identify top trends, we categorized past data into six different clusters based on similar behaviors. This section distinguishes between the trends to watch and the trends to RisersRising StarsSustainedRisersSeasonal DeclinersFallingStarsSustainedDeclinersSeasonal RisersRising StarsSustainedRisersSteady growth over the past years, these trends are safe trends that are likely e back even growth within the past months, these trends might not RisersBiker PantsRipped Jean