文档介绍：王-消费者行为学教学目的重难点
actively carry out the law on civil air defense education, drawn out of the air defense in Ping
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
教学目的
通过本节课的学习，使学生了解消费者行为的一般模式以及消费者购买行为的过程与类型，掌握消费者的购买决策。
教学重点难点
重点
1、是消费者行为研究的内容
难点
1、是研究消费者行为的方法。
授课方法手段
利用多媒体教学课件结合案例教学，理论阐述和具体事例相结合。发动学生积极参与课堂讨论
授课时数
2学时
学习思考
1. 影响消费者行为的内部因素有哪些?
2. 影响消费者行为的外部因素有哪些?
。
4. 列出一些消费者行为学的研究方法, 说明各方法的使用特点。
5. 消费者行为学的形成与发展经历了哪几个阶段? 每一阶段有何特点?
6. 如何理解消费者行为学与其他相关学科间交叉、渗透与融合的关系?
7. 根据所学知识, 制定一份化妆品的市场调查问卷表。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and