文档介绍：苏宁电器SWOT分析市场营销案例分析信管0703曹文彬、顾圣华、刘志霞、双茜、顾玉娇I目录1苏宁电器简介........................................................................................12苏宁电器营销环境分析........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................143基于苏宁内外部环境的SWOT分析......................................................................................................................................(Strength&Weakness).................................................................(Opportunity&Threat)...................................................................................................................................................................................................................................................................................................................254苏宁SWOT分析的实例——3C卖场进军B2C领域的SWOT分析.......................275心得体会........................................................................................