文档介绍：........南京工程学院学年论文院系:经济与管理学院专业:电力市场营销班级:电力营销101姓名:郭昭洁学号:209100308题目:心相印纸巾的营销策略分析指导教师:高峰2013年6月........目录摘要..............................................................................................................................1第一章背景资料..................................................................................................2第一节公司概况...........................................................................................2第二节心相印纸巾介绍............................................................................2第二章心相印的市场营销环境分析...........................................................3第一节宏观营销环境分析........................................................................3第二节微观营销环境分析.......................................................................6第三节心相印纸巾的SWOT分析..........................................................8第三章市场细分与目标市场选择................................................................9第一节市场细分...........................................................................................9第二节心相印纸巾的目标市场选择..................................................10第三节心相印纸巾的市场定位............................................................11第四章4PS营销策略分析..............................................................................11第一节产品策略分析................................................................................12第二节定价策略分析................................................................................12第三节分销策略分析................................................................................13第四节促销策略分析................................................................................13第五章心相印纸巾存在的问题...................................................................15第六章对心相印纸巾营销策略的建议....................................................15第七章结束语.....................................................................................................16参考文献..................................................................................................................16..