文档介绍：The CRM Application Research in Credit Card Business of Chinese Banks ——Taking the Industrial mercial Bank Of China Credit Card for Example Abstract The theory of Customer Relationship Management was born in the recent years,the enterprises of China have put more attention on its ’s plete management experience which focuses on the customer relationship, optimizes nization system and business process by systematic customer researches,improves the customers’ satisfaction and loyalty,and increases the efficiency and profit of the ’s also bination of the IT technology,the method of optimizing and integration which is used to make all the business process related to the customers better,achieve its electronization,and bring its automatic operation about. Industrial mercial Bank Of China Credit Card Center plays the leader role of the other credit card centers in China know much about it's in favor of them to analyse and understand by using Industrial mercial Bank Of China Credit Card Center as the essay uses lots of data and cases to analyze the problem of customer defection happening to credit card industry. The essay aims at providing the key factors for ess to the other banks by introducing the theory of CRM,sumarizing the problems and countermeasures of the CRM adoption in Industrial mercial Bank Of China Credit Card Center and putting forward the countermeasures and suggestions of perfecting the CRM solutions. The essay about the essful adoption of CRM in credit card business are not so much,and the essful experience are also little. The essay targets at the research of the CRM in Industrial mercial Bank Of China. Credit Card Center,analyses the problems and provides the 's meaningful to the status of Industrial mercial Bank Of China Credit Card Center and other banks. Key words:Customer Relationship Management;Industrial mercial Bank Of China;Credit Card Center,Status;Countermeasur