文档介绍：旅游公司营销策划书
星云定制旅游公司
极速蜗牛
与你相聚，与你同行，与你共享。
their own conditions to develop the correct road, the maximum to avoid veness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.
目录
第一章 项目背景 ....................................................................................................... 4 1. 目前我国旅游行业的发展状况 ............................................................................ 4
.................................................................................................................. 5
2. 1什么是定制旅游, ......................................................................... 5
2. 2目前我国定制旅游的发展状况 ..................................................... 5
3. 我国旅游市场发展前景 ........................................................................................ 6 第二章 企业简介 ....................................................................................................... 6 1.(初期)企业文化 .................................................................................................. 7
1. 1企业宣传理念 ................................................................................. 7
1. 2企业灵魂 ......................................................................................... 7
1. 2. 1价值观............................................................................. 7
.................................................................................................................. 8
2. 1当前目标 ......................................................................................... 8
2. 2短期目标 .....................................................................