文档介绍：打通营和销
2016.
电子商务的四个方面目前相对隔离：痛则不通
流量 参与
产品展示 深 necessary devil
消费群体
重复购买
Strictly Confidential通过建立数据架构：通则不痛
DATA 3 决策性数据 WHERE IS MY MONEY Behavior based data to
FRAMEWORK (CEO mind: Opportunity, Resources help CEO have a clarity
Competitiveness) on Moment of Truth
BRAND ENGAGEMENT
AND SOCIAL NETWORK
BASED DATABASE to
Behavior based data to
help improve effectiveness 2 效益性数据 OPEN MINDS
of driving traffic volume help Marketers have a
(Marketer mind: Differentiation and
and attracting higher clarity on effectiveness
Persuasion)
quality prospects of brand pull