文档介绍：开发信的种类开发信的种类一、中规中矩的开发信一、中规中矩的开发信二、简洁明了的开发信二、简洁明了的开发信三、量身定做的开发信三、量身定做的开发信一、中规中矩的开发信一、中规中矩的开发信定单的开始往往始于出口商主动向潜在客户发信建定单的开始往往始于出口商主动向潜在客户发信建立业务关系,而这个建立关系的开发函的内容,一立业务关系,而这个建立关系的开发函的内容,一般可以包括如下内容:般可以包括如下内容:第一第一::说明客户信息来源,即如何取得对方的资料。说明客户信息来源,即如何取得对方的资料。可以如下方式来表明客户信息的来源:可以如下方式来表明客户信息的来源:11)) We learned from the We learned from the XXXXXXXXXX22)) We have obtained your name and address We have obtained your name and address from the .from the .33)) Our market survey showed that you are the Our market survey showed that you are the importer of importer of HEALTHCARE PRODUCTSHEALTHCARE PRODUCTSin in AustraliaAustralia..第二第二::言明去函目的言明去函目的一般来说,我们给客户写信,总是以开发业务,一般来说,我们给客户写信,总是以开发业务,建立市场,拓宽产品销路为目的。所以我们可建立市场,拓宽产品销路为目的。所以我们可以有如下的表达方式:以有如下的表达方式:11)) In order to expand our products into In order to expand our products into AustraliaAustralia, we are writing to you to seek , we are writing to you to seek cooperate possibilities., cooperate possibilities., 22)) We are writing to you to establish long- We are writing to you to establish long-term trade relations with you." term trade relations with you." 33)) We wish to express our desire to enter We wish to express our desire to enter into business relationship with you. into business relationship with you. 第三第三::本公司概述本公司概述我这里所说的本公司介绍,包括对公司性质、业务范围、我这里所说的本公司介绍,包括对公司性质、业务范围、网站等基本情况的介绍,尤其是对公司某些相对优势的介网站等基本情况的介绍,尤其是对公司某些相对优势的介绍,比如:经验丰富、质量稳定、绍,比如:经验丰富、质量稳定、ISOISO证书以及必要的技证书以及必要的技术支持等。我们可以用英文如下表达:术支持等。我们可以用英文如下表达:11)) We are a pany with many years' We are a pany with many years' experience in experience in healthcare products healthcare products export )) We enjoy a good reputation internationally in the We enjoy a good reputation internationally in the circle of circle of healthcare productshealthcare products..33)) A credible work has been set up and we A credible work has been set up and we have our regular clients from over 100 countries and have our regular clients from over 100 countries and regions worl