doing stronggoodstrong or doing well image motivation and ary.pdf

文档介绍：‐9DoingGoodorDoingWell?aryIncentivesinBehavingProsociallyDanAriely,AnatBracha,andStephanMeierAbstract:Thispaperexaminesimagemotivation—thedesiretobelikedandwell‐regardedbyothers—asadriverinprosocialbehavior(doinggood),aryincentives(doingwell),imagedependsonone’,,aryincentives;:D64,C90,’sSloanSchoolofManagement.******@,TelAvivUniversity.******@.******@bos..TheauthorsaregratefultoRobertFrank,,AndreasFuster,AyeletGneezy,UriGneezy,LorenzGoette,AloisStutzer,JeanTirole,seminarparticipantsatMIT,UCLA,andtheUniversityofZurich,participantsattheAffect,Motivation,andDecisionMakingConference2006,the2007ASSAmeetings,,whichmayberevised,isavailableonthewebsiteoftheFederalReserveBankofBostonat/economic/wp/,:August27,2007Research Center for Behavioral Economics and Decision-Making1 IntroductionMost anizations depend on private contributions, in the formof ary gifts,volunteer e?orts, or other tangible contributions, such as blood donations. The