文档介绍：THE ST. REGIS SHANHGHAI
上海瑞吉红塔大酒店
TRAINING ACTIVITY OUTLINE
培训活动纲要
Task 任务:Collateral Production 制作宣传品
Code 序号: OH-SM-MC-D201
Objectives目的:At the end of this session, each trainee will be able to fully understand the procedures of collateral production
在此培训结束后,每一个学员都要掌握制作宣传品的程序和要点。
Standard标准: See Attached 参见附件
Resources培训器材: Whiteboard and Mark Pen.
白板和马克笔。
Method
培训方式
Training Steps
培训步骤
Time
时间
Circulate Rack Brochure
传阅宣传品
Group Discussion
小组讨论
Rack Brochure is a powerful tool for salesperson to sell hotel facility and service. And the collateral production involves concerted effort throughout the Sales & Marketing department and Purchasing Dept.
宣传册是我们的销售人员推销饭店服务设施时强有力的工具。制作宣传品时涉及到整个营业部的参与和采购部的协助。
Ask trainee to study brochure and tell what specifications and standards that it indicates?
要求学员研究宣传册并说出册子上体现了什么样的具体标准和规格。
Logo - corporate and property logo
Tagline – Home to a Certain World?
House color
Tagline Translation
Font of logo, tagline and its translation
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标识- 集团和饭店的标识
口号- Who's Taking Care of You?
饭店用色标
口号的翻译–您的世外之家?
标识、口号及翻译的字体
The collateral will also carry a code indicating the date of production and MC manager's name.
宣传册上还会带有一个代码,表明制作的时间和公关部经理的姓名。
5 min
5 分钟
15 min
15 分钟
Go through procedures 1 - 4.
详细讲解程序的第1至4条。
Because it involves payment, we need to raise Purchas