文档介绍：本科毕业论文(设计)外文翻译原文:MeasuringtheeffectivenessofCorporateSocialResponsibilityYou'reaPRcounselor,anizationhasembarkedonaCorporateSocialResponsibility(CSR),',duetotheapparentlackofawarenessabouttheprogramandthehighcostofmaintenance,,,,governmentrelations,branddifferentiation,customerloyaltyandemployeerecruitmentandretention.“Thereisamind-paniesaremovingfromregardingitasa'nice-to-do'toviewingitasawaytocreatevalueforbusiness,”saysChrisPinney,directorofresearchandpolicyattheCenterforCorporateCitizenship,,,,however,acompany'sCSReffortsmustberecognized,paniesthefranchise(munityconsent)-,anizationsmustsharethoseresultstobuildsupportand"earncredit"'oodcorporatecitizenshipbecausetheysimplydon'tcommunicatetheireffortseffectivelyorbecausetheyareconcernedthattalkingaboutthemwillbeviewedasself-aggrandizemen