文档介绍：InvestigationandAnalysisoftheStatusQuoofCitizens’CognitionontheGovernmentImage————11a踟gBejbeiDistrictofChongqingasallExampleGraduatestudentwiththemajorofAppliedPsychology:LiuYanTutor:,undercertainconditions,referstocitizens’totalcognitionsandevaluationsaboutexternalp幽加a11ceofagovernment,,strengthenthesolidarityandcallingofgovernment,raisetheprestigeandreputationofgovemment,-,therefore,hasnotonlyhighertheoreticalvalue,,withthemainresultsasfollows:1、posedofsixfactors:anization;service;tangibletransmitter;style;、Theself-eptablereliabilityandvalidity,、TheresultsoftheinvestigationofgovernmentimageofBeibeiDistrictofChongqingcityareasfollows:thetotalimageisnotverygood,inwhichtheevaluationofthefactortangibletransmitterishigherwhiletheevaluationofthefactorstyleisabitoflower,Somegovernmentofficials’expectationoftheresultsaboutthegovernmentimagearequitedifferentfromcitizens’evaluationsalthoughbotharelow;Citizens,evaluationsarequitedifferentbecauseoftheirdifferentprofessionsandeducationlevels;、Accordingtotheresultsmentionedabove,thispaperbringsforwardsomeadvicestoimprovethegovemmentimagefromtheviewofpublicrelations:toestablishfunctiondepartment,pletepositioningofimage,tOreconstitutethesystemofimage,toinitiateperformancemanagement,munication,