文档介绍：Retailing in the 21st Century
Manfred Krafft ´ Murali K. Mantrala
(Editors)
Retailing
in the 21st Century
Current and Future Trends
With 79 Figures and 32 Tables
12
Professor Dr. Manfred Krafft
University of Muenster
Institute of Marketing
Am Stadtgraben 13±15
48143Muenster
Germany
******@uni-
Professor Murali K. Mantrala, PhD
University of Missouri ± Columbia
College of Business
438 Cornell Hall
Columbia, MO 65211
USA
******@
ISBN-10 3-540-28399-4 Springer Berlin Heidelberg New York
ISBN-13 978-3-540-28399-7 Springer Berlin Heidelberg New York
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Foreword
Hans-Joachim Körber
Chief Executive Officer of METRO AG
In general, retailing is perceived as a rather traditional busi-
ness sector. Very many believe that this industry is mostly
concerned wi