文档介绍：矿泉水市场调查及巴马丽琅拓展方案
actively carry out the law on civil air defense education, drawn out of the air defense in Pinof up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
图1
人们在选择矿泉水的容量时，有67%人选择容量为550ML左右的，%人选择300ML左右的，%，剩下的人选择4L左右的。而且人们心中理想的价格一般为2元以下。这些数据，在一定程度上为企业制定战略、目标顾客时提供了依据。但是，人们在选购矿泉水的时候，也会因为季节的转换而改变购买的次数，%的人在夏季购买矿泉水更频繁，在春季、秋季、冬季购买的次数就相对比较少。这也说明商家或是企业在制定销售推广时要考虑季节，针对不同的天气进行不同的促销方案。
品牌了解情况
在消费者心中的影响较大的品牌集中于康师傅、娃哈哈、农夫山泉，乐百氏这几大品牌中，它们的比例都超过了10%。具体的分布如右图：
%的人是因为信任某品牌原因而去购买该品牌的矿泉水，%的人是因为某品牌价钱合理的原因而去购买该品牌的矿泉水，%的人是因为某品牌的水质好而去购买，也有因为其他的原因去购买某品牌的矿泉水，如外观好看、他人推荐、偶尔购买。
消费者希望现有的矿泉水进行的改进主要有：①生产环境要合格、卫生要达标；②消费者对矿泉水的产品性能认可度还存在着模糊认识，希望生产商或经销企业对矿泉水性能要加大宣传；③合理定价。
可见，消费者的要求越来越高，所有的这些，都应该是企业、各大超市努力的方向。
矿泉水销售部分
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building