文档介绍：.目录摘要.........................................................................................................................................................................3Abstract.................................................................................................................................................................4第一章项目概况.................................................................................................................................................6一、宗地四至状况........................................................................................................................................6二、区域交通状况........................................................................................................................................6三、目周边环境状况....................................................................................................................................7第二章营销期商品住宅市场分析.....................................................................................................................9一、商品住宅市场总体状况.......................................................................................................................9二、市场细分................................................................................................................................................9第三章目标市场定位...................................................................................................................................13一、产品定位策略......................................................................................................................................13二、市场定位模式......................................................................................................................................14三、市场定位依据......................................................................................................................................15五、产品定位...........................................................................