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直系专业课一对一全程重难点带学到初试
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Section ⅡReading Comprehension
Passage l
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid
distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to
provide for export at competitive更多真题加�：����� prices. By drawing attention to new ideas it helps enormously to raise standards of
living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight
unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four
times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20
per cent more.
更多真题加�：����� And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and
services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular
advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some
people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the
good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest